Beef produced using modern, conventional, production technology is nutritious, wholesome, safe, economical and environmentally friendly, as proven by scientists, government regulatory agencies and three generations of consumers.

These beef industry "talking points" are brought to you by Drovers and the Growth Enhancement Technology Information Team (GET IT).

GET IT is an organization of animal health company executives focused on providing the beef industry with factual information about current and future animal health technologies and production methods. We hope you will find this booklet helpful as you discuss conventional beef production practices with your friends and neighbors as well as your beef marketing partners. With your help, we can dispel the myths and misinformation that is so often associated with modern beef production.

For more information download the November edition of Stoves Talking Points